A Greater Cause

So I was watching Oprah when I got home last night and the Gap and other retailers are doing a great promotion to help with AIDS in Africa benefiting Bono’s Global Fund. After watching the show I totally want to go pick up some of the products because they make a measurable difference against a huge cause. They made a point of saying how each purchase directly affects people living with AIDS in Africa (ie- buying this shirt will give someone medicine for a week). I think something that inspires our generation to purchase is knowing that it will help someone else and a greater cause. I think we want to get involved and help out charitable organizations, but don’t exactly know how, and want to get something for our efforts. I know it made a big impact on me as a consumer.

Oprah

Gap

Apple