Dove - Campaign for Real Beaury

I think this campaign really speaks to our generation. We aren't fooled by the smoke and mirrors we see in advertising (partially because everyone is well aware of photo retouching and how common place it is). One of my biggest pet peeves is when I see models wearing fake eyelashes (or obviously photoshopped lashes) in mascara ads. I almost feel like we have hit some sort of wall with the "perfect-ization" of everything. Through all the clutter of botox, photoshop, hair extensions, and plastic surgery it is so refreshing to just see something REAL.



www.campaignforrealbeauty.com