"Hot Trends In Marketing"

Recently, we attended the PMA "Hot Trends in Marketing" conference and came across a few interesting items:

1) Skype - the newest way to connect with family and friends over the internet. Skype is a phone service through the internet that is actually FREE.

2) Mobile Google - every in need of searching or finding information while on the road or without access to a computer. Now, Google has gone mobile! Just type in what you need and Google will work in the same way that it does from your computer.

3) Mobile EBay - ever worried that you may be overbid while you step away from your computer for a moment - well, worry no more, because with Mobile Ebay you can get updates on bids straight to your phone! Not only that, now you can re-bid from your phone as well so that you are always able to bid with just the click of a...well, phone.

4) Mobile Couponing - it has arrived! Coupons on your cell phone! You can now opt-in to receive bar codes actually sent to your phone. More and more stores are picking up on this latest technology in couponing, so be sure to look for this to arrive in more stores across the country.

Need more information....
http://www.pmalink.org/chapters/default.asp?p=westchester

Skype - www.skype.com

Verisign Mobile Marketing - Rob Kramer - rkramer@verisign.com; (617) 673 - 2471

Websites Specifically for Mobile Devices

NEW YORK (AdAge.com) -- One-handed reading got a little easier this morning, thanks to Maxim, which switched on its new website tailored for cellphones and other mobile devices.

'Today's Girl' is one of several features visitors can find on the new mobile Maxim site sponsored by Burger King.

'Found Porn' Previously, phones with browsers could always visit the normal Maxim.com and try to fight through all the graphics, text, links, ads and the rest, but the mobile site now live at http://mobile.maxim.com offers a streamlined experience that gets right to the good stuff. Beneath a banner ad for launch sponsor Burger King, visitors today will find a photo of a woman -- well, primarily a photo of her legs -- and options including "Today's Girl," "Joke of the Day," "Steamy Video," "Sexy Advice," "Sports Stuff," "More Girls," "Found Porn" and "Sweepstakes." Revenue source Maxim has sold content such as wallpaper, ringtones and games to mobile phones for a few years, but the march of consumer technology made the new mobile site worth it, said Todd Anderman, president of the Dennis Digital division of Maxim parent Dennis Publishing. "It was a natural that we should start extending this as people upgraded their handsets above and beyond just a phone," he said. It isn't clear how much revenue Maxim's mobile site will bring in, but executives said they expect it to become significant. The digital opportunities, moreover, could help sell broader programs to advertisers seeking a 360-degree solution. "Being way out in front with this technology and these initiatives is helping us put a lot of pages in the print product," said Robert F. Gregory, group publisher, Maxim. The mobile site is arriving just before the December issue of Maxim in print, which is the title's second "mobile issue," meaning many pages are marked with a "Maxim Mobile" bug urging people to text this or that to the magazine for contests, voting and of course the chance to buy photos of women. The mobile theme helped bring in Nextel as a first-time Maxim advertiser, Mr. Gregory said.

Websites Specifically for Mobile Devices

NEW YORK (AdAge.com) -- One-handed reading got a little easier this morning, thanks to Maxim, which switched on its new website tailored for cellphones and other mobile devices.

'Today's Girl' is one of several features visitors can find on the new mobile Maxim site sponsored by Burger King.

'Found Porn' Previously, phones with browsers could always visit the normal Maxim.com and try to fight through all the graphics, text, links, ads and the rest, but the mobile site now live at http://mobile.maxim.com offers a streamlined experience that gets right to the good stuff. Beneath a banner ad for launch sponsor Burger King, visitors today will find a photo of a woman -- well, primarily a photo of her legs -- and options including "Today's Girl," "Joke of the Day," "Steamy Video," "Sexy Advice," "Sports Stuff," "More Girls," "Found Porn" and "Sweepstakes." Revenue source Maxim has sold content such as wallpaper, ringtones and games to mobile phones for a few years, but the march of consumer technology made the new mobile site worth it, said Todd Anderman, president of the Dennis Digital division of Maxim parent Dennis Publishing. "It was a natural that we should start extending this as people upgraded their handsets above and beyond just a phone," he said. It isn't clear how much revenue Maxim's mobile site will bring in, but executives said they expect it to become significant. The digital opportunities, moreover, could help sell broader programs to advertisers seeking a 360-degree solution. "Being way out in front with this technology and these initiatives is helping us put a lot of pages in the print product," said Robert F. Gregory, group publisher, Maxim. The mobile site is arriving just before the December issue of Maxim in print, which is the title's second "mobile issue," meaning many pages are marked with a "Maxim Mobile" bug urging people to text this or that to the magazine for contests, voting and of course the chance to buy photos of women. The mobile theme helped bring in Nextel as a first-time Maxim advertiser, Mr. Gregory said.

Trouble "Texting" ?

Some of us are better at texting than others. Some of us don't even know how to send a text from our mobile phone! Verizon is making it easier to send a text with it's TXT-Page. Just go to the link below, fill in the boxes and send. It's that easy!

VERIZON TEXT-FROM-WEB FEATURE

NOW. HOW COOL WOULD IT BE IF...there might be a way a client could add this "text-from-web" feature to their site, providing consumers with an easy way to text while they watch media clips, read news, etc!